Murrayfield Racers
Brand Identity
Fans First
When British ice hockey legend Tony Hand MBE asked us to rebrand his new team – and with David being a lifelong ice hockey fan since age 11 – we jumped at the chance. In 2018, the revived Murrayfield Racers had no players, league, or brand – just a historic name. We created a bold identity with a memorable mascot, Rocky, honouring the team’s greyhound racing roots. A responsive logo system and versatile assets covered jerseys, merchandise, and signage. Our “fans first” approach paid off – since 2018, passionate supporters have embraced the brand, creating their own banners, toys, and even birthday cakes inspired by our designs.
Player Photography: Jakub Iwanicki
Previous Logo
“When choosing a studio to design our new brand, DUO were our first port of call. Working closely with them was very easy and the end product is fantastic. They have created a modern brand for our team and one that will stand the test of time.”
– Tony Hand, MBE
If you have a project you’d like brought to life, please get in touch.